PortaCheck
Prime Pharma's latest flagship is "Life's DHA"
Jul 20, 2010
Prime Pharma (South Africa) is proud to announce that they have added the “Life’sDHA” brand of DHA Omega 3 to their trusted line of principals. The product will be available for redistribution as 100mg and 200mg DHA Gel Capsules as well as powdered and oil versions for inclusion in food and beverage.
“Life’s DHA” is a vegetarian source of DHA omega 3, by Martek, that is produced by a specific strain of algae which is a naturally high producer of DHA and a rich alternative to the original extract which is found in fish. This eliminates the worry about ocean-borne heavy metal contamination and sustainability of ocean fish resources, but also opens up the vegan market for DHA supplementation. This product and ideals fall right in line with Prime Pharma’s vision and concentration on high premium, speciality product lines that differentiate.
Docosahexaenoic acid (DHA) is a long chain omega-3 fatty acid that is most abundant in the brain and retina and plays an important role in the structuring of the nerve cells in the brain and is a key component of heart tissue. DHA accounts for up to 97% of the omega 3’s in the brain and 93% of the omega 3’s in the retina.
DHA is vital to the mental and visual development in infants and can initiate positive effects on the development of vision, attention, brain function and maturity of sleep patterns. During pregnancy, DHA also supports maternal health and promotes a full term gestational age (37 - 42 weeks).
The human body needs DHA omega 3, but seldom receives the required amount through consumer’s diets. Omega 3 provides various benefits to users, including cognitive development and function, visual development and function, inflammation and cardiovascular function.
Numerous scientific studies have confirmed that everyone, from infants to adults will benefit from an adequate supply of “life’s DHA”.
- For mother’s-to-be, DHA supports a healthy pregnancy.
- For fetuses and infants, DHA is important for brain and eye development.
- For toddlers, children and adults, DHA supports brain, eye and heart health.
“Life’s DHA” is an eco-friendly, sustainable resource that has no aroma and gives off a clean taste that will not compromise the product’s sensory characteristics, as some fish sources could. It is acceptable in organic products and is Kosher, Halaal and Vegetarian Certified.
“Life’s DHA” has focused on making DHA more efficient to the manufacturer and the product easily incorporates into current manufacturing methods – please refer to the bulleted list of products currently incorporating “Life’s DHA”. It is stable and of consistent composition made from a patented vegetarian source and is produced under U.S. FDA current Good Manufacturing Practice conditions. It is accepted by FDA as GRAS for use in infant formula, food and beverage.
Although “life’s DHA” has created a playground for manufacturers, DHA oils should be protected from oxidation during manufacturing, food formulations and storage to ensure a good sensory profile.
“life’s DHA” can be successfully fortify into a variety of applications:
- Yoghurt
- Juice
- Pasta
- Mozzarella Cheese, Soft Cheese, Hard Cheese
- Infant cereal
- Milk
- Ice Cream
- Margarine
- Baked goods, like muffins, bread and multigrain bars
More product ideas at: http://www.lifesdha.com/Finding-lifesDHA-/Partner-Products.aspx#Food/Beverage
Prime Pharma (South Africa) gives consumers the choice between DHA powder, DHA oil and DHA gel caps. If you would like to find out more about the possibilities of “life’s DHA” for your product and company, visit www.lifesdha.com or contact one of our consultants at Prime Pharma – www.primepharma.co.za
Reference material: [2007] .Martek Bioscience Corporation. Office Depot Book.